A position people can recognise
We define the subjects you have earned the right to discuss and the perspective that makes your contribution distinct.
LinkedIn ghostwriter for executives
A recognisable point of view, not a busier content calendar.
I help senior leaders develop and publish clear, commercially grounded LinkedIn writing without turning content into another job or making the account sound managed by somebody else.
01 What the work covers
Interview-led writing
Focused conversations, voice notes and source material produce work rooted in real decisions, tension and experience rather than recycled advice.
Agreed publishing support
The retainer can include supporting visuals, scheduling, publication, approved comment responses, relevant industry engagement, inbound flags and a monthly review.
02 How it works
Voice and position
I learn how you reason, what you reject and the language you use when the prepared answer stops.
Editorial direction
We choose ideas that support the position and matter to the people you want to reach.
Writing and review
I draft. You review with direct comments. I revise until the language and judgement are yours.
Publish and review
I handle the agreed publishing work. We use response and client feedback to sharpen the position, without promising reach or commercial outcomes.
03 Before we begin
Direct answers.
01What does a LinkedIn ghostwriter for executives handle?
I handle positioning, voice discovery, research, argument development, drafting and revisions. An agreed retainer can also include supporting visuals, scheduling, publication, appropriate comment responses and relevant industry engagement. You retain final approval.
02How do you avoid generic thought leadership?
We begin with decisions, disagreements and experience, not a content calendar. Every post has to express a position you can defend.
03Do you manage comments or direct messages?
I can prepare agreed comment responses, contribute to relevant industry conversations and flag useful inbound opportunities. Sensitive communications, substantive responses and private conversations require appropriate approval. The service does not include unrestricted engagement or continuous account monitoring.
04Can LinkedIn connect to a newsletter or longer work?
Yes. LinkedIn can introduce and test ideas that later develop into newsletters, articles, speeches or a book. Those substantial writing projects are scoped separately unless we agree otherwise.
The thinking before the writing.